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for the UK communications industries.

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Broadcasting Code Review: Commercial references in television programming

We intend to amend the Code to remove the prohibition on product placement. This consultation therefore sets out proposed new rules reflecting the new UK legislation that enables product placement in television programming.

Consultation published 28 June 2010

Consultation Document

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Consultation is now closed

Consultation Dates

Start date: 28 June 2010
End date: 17 September 2010

Publication Type