Participation TV Part 2: keeping advertising separate from editorial

Consultation published 09|04|08

Ofcom’s consultation on Participation TV Part 2: keeping advertising separate from editorial closed on 3 July 2008. The consultation proposed amendments to the Ofcom Broadcasting Code to ensure that programmes based on audience participation are not effectively advertisements for premium rate services.

We were intending to publish a statement in summer 2008. However, we received over 50 responses from stakeholders representing a diverse range of views, which require further consideration. Ofcom anticipates making a more detailed announcement before the end of the year. As usual, should Ofcom decide to make any regulatory changes, licensees will be given reasonable notice before such changes are implemented.