4 - Radio

4.1 Key market developments in radio

4.1.1 UK radio industry key metrics

Source: Ofcom, RAJAR (all individuals age 15+), BBC, WARC, radio operators 2007

4.1.2 Introduction

Radio has maintained its audience reach in 2007 but average hours of listening have fallen. Despite this, commercial revenues and BBC expenditure are up since last year, while levels of digital listening have also continued to increase.

The following section provides an overview of the performance of the radio sector in 2007. This includes analysis of the separate radio sectors, including the growth in digital listening, and a review of some of the key events of the year.