Internet and web based content
Broadband take-up has now reached 71 per cent
Broadband take-up has now reached 71 per cent.
Some 37 per cent of over 55s use email each day and 47 per cent use it weekly.
Social networking accounts for nearly a quarter of all time spent on the internet.
The average Facebook user spent 6.5 hours on the site during May 2010.
Usage of instant messaging declined from 14 per cent to 5 per cent.
Broadband take-up in England has more than doubled in the past five years - 73 per cent now have broadband, the highest among the UK's four nations.
Take-up is highest in the South East (80 per cent) and lowest in the West Midlands (62 per cent). Take-up is also higher in rural than urban areas.
Mobile broadband take-up in inner London (27 per cent) is the highest in the UK.
Some 23 per cent of people living in London use their mobile phone to access the internet, higher than the English average (17 per cent) and the UK average (16 per cent).
Four in ten people in England use social networking sites, the highest proportion of any UK nation and up by 11 per cent over the year.
Some 33 per cent of people in the South West, East of England and outer London areas say they use the internet to find information relating to health issues.
Online viewing in rural areas has increased by 11 per cent to 44 per cent, overtaking levels of online viewing in urban areas.
Broadband ownership rose 1 per cent to 61 per cent - but its the lowest in the UK and 10 per cent below the UK average.
Broadband take-up varies across Scotland from 53 per cent in Glasgow, Clyde and Lanarkshire to 72 per cent in Lothian and Forth Valley.
Twelve per cent of people in Scotland use mobile broadband.
Just 13 per cent say they access local council or government sites online, half the UK average.
Twenty nine per cent of Scottish households access online banking sites (UK average 43 per cent), while 14 per cent use the internet to find information on health issues (UK average 27 per cent).
Broadband take-up in Wales is lower (64 per cent) than the UK as a whole (71 per cent).
But over the last 12 months, there has been a greater increase in broadband take-up (6 per cent) than the UK average (3 per cent).
Broadband take-up in rural Wales (69 per cent) continues to be higher than urban Wales (62 per cent).
Take-up of mobile broadband is higher in Wales (16 per cent) than any of the other UK nations.
South East Wales has the highest proportion of mobile broadband households (18 per cent) followed by North and Mid Wales (14 per cent) and South West Wales (12 per cent).
Some 37 per cent of Welsh people use a social network site such as Facebook, a 50 per cent increase on last year.
Over a quarter of Welsh consumers (28 per cent) have watched TV or video content online.
Seventy per cent of homes in Northern Ireland now have broadband - up 6 per cent from last year and putting Northern Ireland on a par with the UK as a whole.
Broadband continues to be more popular in rural than urban areas - (72 per cent compared to 69 per cent).
Over a third of people in Northern Ireland (36 per cent) now use social networking sites, 38 per cent watch TV online and 15 per cent of households make phone or video calls over the internet - all significant increases on 2009.
Four in ten households in the Belfast area use the internet for banking.
The use of mobile broadband has increased by 6 per cent from last year and is now used in 14 per cent of all homes.
Across most countries, the desktop PC is still the most popular device used to access the internet at home, followed by the laptop.
But in the UK the opposite is true with laptops being the most popular device used to access the internet at home, used by 69 per cent of internet users.
Mobile internet is also popular with people in the UK with 29 per cent of internet users saying they use their mobile to access the internet at home, second only to those in Japan at 43 per cent.
Fourteen per cent of UK and US consumers also use their games consoles to access the internet, compared with 7 per cent of internet users in Germany.
Italy has the highest percentage of adults who use the internet for social networking at 63.4 per cent, closely followed by the UK and USA at 63.2 per cent.
The UK is behind other countries in take-up of VoIP services with only 5 subscribers for every 100 people, compared with 26 in France and 20 in the Netherlands.
UK
- Industry metrics and summary
- Social networking
- Over 60% of 15-34 year olds access social networking sites on the internet at home
- Facebook makes the largest contribution to the growing popularity of social networking
- Social networking now accounts for a quarter of all time spent online
- Facebook users spend more time social networking than users of other sites
- A fifth of 16-24s time spent social networking is on mobile devices
- Online and web-based advertising
- Online advertising expenditure continued to grow through the economic downturn
- Paid-for search now accounts for 6 of every 10 of online ad spend
- Mobile advertising shows signs of growth...
- ...although revenues remain small
- Introduction
- Internet take-up, by platform
- Two-thirds of households with fixed connections use a WiFi network
- Consumers are accessing the internet across more and more devices
- Nearly a quarter of adults use their mobile phones to access data services
- but some are not confident in using the web on their mobile
- The demographics of internet access
- Younger people are more likely to use the internet for leisure pursuits while older internet users tend to focus on functional activities
- Nearly nine in ten internet users feel confident online
- Internet audiences are highest around the Christmas period
- The online audience is maturing as internet take-up among older people rises faster than among other age groups
- Younger people make up a greater proportion of female internet users than of male internet users
- The active online universe shows a skew towards ABC1 users
- Internet users in Lancashire spend the most time using an internet-enabled computer
- Introduction
- Internet use and consumption
- Users aged 55+ are much more likely to use the internet for only a few activities
- Consumers are increasingly using the internet to shop and save money
- Online media content: playing games online is now as popular as downloading music and video
- Search and communities is the most popular category of website
- Google, Microsoft and Facebook are the most popular internet brands
- The same top ten sites are popular across all age groups, differing only in order
- Windows Live Messenger is the most popular internet application
- Googles image search saw its reach grow by a third over the past year
- Facebook is the most popular search term on Google
- Consumers hold a range of views on the accuracy and impartiality of search engine results and some are indifferent
- Mobile internet use
- Facebook accounts for 45% of total time spent using the mobile internet
- User-generated content
- Apart from photo sharing and social networking, most internet users have little interest in UGC
- User-generated content activities by age
- Audiences for many user-generated content sites continue to grow
- UGC sites
- Concerns about the internet
- Internet users are more likely than non-users to have concerns about the internet
England
- UK Digital Champion
- The emergence of hyper-local
- Broadband take-up
- Internet access
- Three-quarters of people in inner London are aware of mobile broadband
- Internet use via mobile phones has reduced, particularly in London and the South East
- Non-ownership of broadband
- Use of internet applications
- Three in ten people in England access government and council services online
- Half of all people in rural areas use the internet for online banking
- Using the internet to access health-related information is most popular in England
- Social networking
Scotland
- Recent developments in Scotland
- Scottish Parliament Cross Party Group
- Broadband take-up
- Mobile broadband is especially high in Grampian, Tayside and Fife
- Awareness of mobile broadband
- At 8%, Scotland has the lowest proportion of people who have accessed the internet via a mobile phone
- Non-ownership of broadband
- Sending emails and web browsing are the most popular internet activities in Scotland
- People in Scotland are less likely to use the internet to access government services
- Three in ten households in Scotland use online banking services (compared to 43% across the UK)
- In Scotland 14% of households claim to visit websites for health-related information (compared to 27% across the UK)
- Social networking
Wales
- Broadband take-up
- Recent developments in Wales
- mobile broadband take-up in Wales
- Awareness of the availability of mobile broadband is low in Wales
- Using a mobile phone handset to access the internet most popular in North / Mid Wales
- Non-ownership of broadband
- Use of the internet to access services
- One in five people in Wales use the internet to access government services online
- More than a third of people in Wales use the internet to do their banking
- Nearly 20% of people in Wales use the internet to find health-related information
- Social networking
Northern Ireland
- Recent developments in Northern Ireland
- My GroupNI
- Broadband take-up
- Mobile broadband is used by 14% of households in Northern Ireland
- Mobile broadband awareness has increased by 10% in Northern Ireland
- Proportion of adults who have used a mobile phone to access the internet
- Non-ownership of broadband
- Broadband users in Northern Ireland are most likely to use the internet to send emails and surf the web
- More than a fifth of people with internet access in Northern Ireland have accessed government services online
- A third of people with internet access in Northern Ireland use the internet to access online banking services
- Almost a quarter of people with internet access in Northern Ireland look for health-related information online
- Social networking
International
- Key internet and web based content indicators
- Take-up of advanced mobile phones is high across our comparator countries
- Overall, Italy has the highest number of smartphone subscribers
- Spain and the UK lead in terms of high-value subscribers
- A word on mobile operating systems (OS)
- In the UK and France the OS ecosystem is more mixed than elsewhere
- Internet share of total advertising expenditure is steadily increasing
- The maturing internet advertising market
- Online search advertising grows at the expense of display.
- The vast majority of global search advertising is divided into three search engines.
- UK consumers buy most and spend most online
- Japanese mobile internet advertising in a league of its own
- Mobile phone owners in Japan are engaging more with mobile applications
- The UK has experienced rapid growth in mobile internet advertising
- Total fixed broadband connections per 100 households is highest in the Netherlands
- The US and Sweden have the largest number of mobile broadband subscribers per 100 households
- Mobile broadband is both a complement and a substitute to fixed broadband
- According to Cisco, video data is now the largest consumer of bandwidth around the world
- Consumer broadband traffic around the world
- Nearly 500 million accessed the internet across nine of our comparator countries
- In most countries more men than women accessed the internet in August 2010
- Spain has the highest proportion of internet users aged under 35
- Female internet users are significantly younger than male internet users
- Internet access via desktop computers is lowest in the UK
- Laptop vs. desktop ratio between young and old is largest in the UK
- Where are we going on the web?
- What are we looking for online?
- What are we doing online?
- What else do we commonly use the internet for?
- Users are generating more of their own content than ever before...
- Social networking continues to grow across Europe and North America.
- The US provides the greatest numbers but Australians spend the most time
- One-month snapshot of active internet users who visit social networks
- In the UK more than four in five 18 to 24 year olds are social networkers
- Facebook is the largest player in the English speaking world, but there are many alternatives
- Italy embraces Facebook
- The Netherlands and Ireland have the highest proportion of LinkedIn users
- Mobile social networking a success in the UK and Japan
- Mobile social networking take up also driven by young adults
- The UK is tweeting
- Smartphones are changing the way we use our mobiles and how we access the web
- Mobile internet use has grown steadily
- Around half of internet users aged 18-24 access the internet on their mobiles
- Downloading mobile applications varies little across our comparator countries
- Mobile map use has grown rapidly during the past year, driven by smartphone growth
- Mobile users remain reluctant to download music directly to their handsets
Search CMR 2010