The Communications Market Report: Scotland

Increase in television content produced in Scotland

The amount of television content produced in Scotland increased again in 2009 for the third year running.

Scotland now accounts for 3.6 per cent of all networked programming produced by the four public service broadcasters across the UK, up from 2.5 per cent in 2008.

The amount of networked production has risen in Scotland by 38 per cent since 2006, with programme spending rising from £50m to £65m.

Last year Scotland was also the only UK nation to see a rise in spending on programmes produced specifically for its viewers.

Scottish TV viewers also watched more TV than anyone else in the UK and they're also the most likely to use television as their main source of local news.

STV's evening bulletin attracts a 24 per cent audience share and is more popular than the average of other bulletins on the ITV network.

And while investment in both news and current affair programming fell across the UK , in Scotland spending on current affairs rose by 17 per cent while news spending increased 5 per cent.

However, Scotland is below the UK average when it comes to the take-up and use of broadband, fixed line telephones, social networking, games consoles and mobile phones.

Fewer Scots also use the internet to access health, banking or government websites than elsewhere in the UK.

Ofcom's Director in Scotland, Vicki Nash, said: 'This report provides a vital snapshot of communication trends in Scotland.

'Ofcom's data shows improving news for Scottish broadcasting, but also a slowing in demand for broadband - Scotland is now the least connected nation in the UK.

'With such obvious economic and social benefits to broadband, this development will be of interest to both policymakers and the public.'

 Download this section

 Download full document

The average Scot watches TV for 4.2 hours per day, higher than the UK average of 3.8 hours per person per day and higher than in any other UK nation.

Ninety one per cent of homes have digital TV in Scotland.

Fifty two per cent of digital TV homes take a pay-TV service such as Sky or Virgin Media.

Rural Scots are more likely to use satellite TV - 56 per cent took a pay satellite service compared to 51 per cent of Scottish homes in urban locations.

STV broadcast a higher volume of own-productions for viewers in Scotland, than the ITV networks in the other nations of the UK. Non-news output has increased 67 per cent since 2005, from 221 hours to 370 hours in 2009.

 Download this section

 Download full document

Eighty seven per cent of Scots listen to radio on a weekly basis, lower than the UK average of 90 per cent.

Time spent listening is also lower than the UK average, at 21 hours per week compared to 22 hours.

Just over half of Scottish radio listening (54 per cent) is to commercial stations, an increase of 2 per cent and above the UK average of 43 per cent.

Over a third (36 per cent) of adults in Scotland have a DAB set in the home, comparable to the UK average and higher than Wales and Northern Ireland.

DAB take-up was highest in the Glasgow, Clyde and Lanarkshire area, at 41 per cent.

 Download this section

 Download full document


Broadband ownership rose 1 per cent to 61 per cent - but its the lowest in the UK and 10 per cent below the UK average.

Broadband take-up varies across Scotland from 53 per cent in Glasgow, Clyde and Lanarkshire to 72 per cent in Lothian and Forth Valley.

Twelve per cent of people in Scotland use mobile broadband.

Just 13 per cent say they access local council or government sites online, half the UK average.

Twenty nine per cent of Scottish households access online banking sites (UK average 43 per cent), while 14 per cent use the internet to find information on health issues (UK average 27 per cent).

 Download this section

 Download full document

Lady on the phone

Scotland has the lowest level of mobile phone ownership (85 per cent) in the UK.

But, along with Wales, it has the highest level of mobile-only households (19 per cent).

Scots are ranked lowest for accessing the internet with a mobile phone (9 per cent compared to a UK average of 16 per cent).

Some 96 per cent are satisfied with the overall service provided by their mobile supplier.

 Download this section

 Download full document