Global TV revenues
Ofcom estimates that global TV revenues increased in 2010, by 7.7% year on year, to £239bn. This marks a significant recovery in comparison to 2009, when revenues increased only marginally (0.5%), due to the impact of the economic downturn. Despite the recession, global TV revenues have increased by almost a quarter (23.2%) over four-year period since 2006.
Our analysis of global television revenue (presented in this section) incorporates three main components - net advertising revenue, TV licence fees and subscriptions. It also includes revenues from pay-per-view (PPV) services and video on demand (VoD), since these products now form an intrinsic part of many pay-TV offers. This methodology differs from our country-level analysis (see paragraph 3.2.2) where the focus is on net advertising revenues, public funds/TV licence fee and subscriptions.