UK consumers most likely to claim they use online TV services
With broadband now in the majority of homes in many of our comparator countries, Ofcom's consumer research shows that people in the UK are the most likely to access TV content over the internet. Over a quarter (27%) claimed to do this every week, up 3pp in twelve months (this figure increases to 44% when asked whether they had ever accessed TV content over the web.) Despite IPTV failing to gain a foothold in the UK so far (see Figure 3.7), TV catch-up services delivered over the open internet such as BBC iPlayer, 4OD and ITV Player have proved popular. In 2010, 15% of the UK online population visited BBC iPlayer in an average month - four times more than those who visited 4OD, the second most popular online catch-up site.
Consumers in the US were not far behind the UK, with over a fifth (23%) of respondents claiming to access TV content over the internet on a weekly basis, up 2pp since 2009. The growing popularity of accessing TV content over the web, coupled with an increase in the penetration of IPTV on main television sets, may be driving the decline in the proportion of homes in the US taking traditional pay-TV services, which declined 0.6% year on year to 88% of households (see Figure 3.29).