Figure 3.13 Accessing TV content over the internet, by age

For the majority of our comparator countries, the propensity of consumers to access TV content online diminishes with age, with people aged 18-24 most likely to access TV content over the web, and those aged 55-64 the least likely to do this.  In the UK, over two-thirds (69%) of respondents aged 18-34 claim to access TV content over the internet every week - the comparable figure for the US is 63%.  Among those aged 55-64, these figures fall to 18% and 13% respectively.