TV industry revenues among European countries and Canada
All of the nine European markets included in our analysis, as well as Canada, saw revenues increase in 2010, although to varying degrees. Spain saw the strongest growth in percentage terms between 2009 and 2010, up by 11% to £5bn, although this was due to an increase in public funding. The increase for Spain follows a significant decline the previous year, and so represents only a return to 2008 levels. In contrast, TV revenues in the Netherlands remained relatively flat, with a marginal 0.4% increase in 2010.
The UK has the largest TV market in Europe in terms of revenue, generating income in 2010 of £11.3bn, compared to £11.0bn for Germany, the second highest television market in Europe.