TV revenues among comparator countries, by source 2005 and 2010
Figure 3.17 illustrates the changing composition of TV industry revenues by country between 2005 and 2010. In all 17 comparator countries, TV revenues rose over the five-year period.
Revenues among the major European television markets of Germany, the UK, France and Italy all grew and generated a relatively consistent revenue mix between subscriptions, public funding and net advertising. In all cases, pay-TV was the fastest-growing source of revenue over the five-year period between 2005 and 2010.
In other European countries, Spain is notable for having increased public funding three-fold over the past five years, from £0.57bn in 2005 to £1.91bn in 2010.
The US and Japan, the two largest countries by revenue, are included at the bottom of the chart to accommodate the higher scale. The US experienced relatively flat TV advertising revenues over the five-year period, with the vast majority of growth coming from pay-TV subscriptions (up from £72.6bn in 2005 to £94.2bn in 2010). In contrast, Japan experienced a decline in advertising revenues (from £15.04bn in 2005 to £13.34bn in 2010) while revenues from pay-TV subscriptions remained constant at around £28bn.
The television markets of the BRIC countries all recorded increases in total revenues between 2005 and 2010, driven by an increase in both net advertising revenue and subscriptions. However, the BRIC countries are notable for a lack of public funding, with only Brazil and India having any public funds attributed to TV in 2010 - £0.3bn and £0.2bn respectively.