Tv industry revenues, by source

The 7.7% increase in global television revenues to £239bn in 2010 was driven by a recovery in the advertising market, coupled with continued growth in subscription revenues.

Following a decline in 2009, global TV broadcasters experienced a 9.6% increase in net advertising revenues (NAR) in 2010, up £9bn year on year to £99bn.  Growth in pay-TV subscriber revenue increased by 7.1% year on year to £121bn in 2010 - the highest level recorded to date.