4.7 Unique UK mobile phones accessing social networking services

Data from ComScore show that in March 2011 14.7 million people in the UK accessed social media sites or blogs on their phones (up 46% in a year). There is also evidence that these are used more intensively – the number of people accessing social networking services almost every day increased by 79% in the year, with more than half (54%) of those using social networking services on mobile phones in May 2011 doing so on a daily or near-daily basis (Figure 4.7).

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