Figure 2.1 Digital television take-up in Scotland
A year ahead of the completion of digital switchover in the UK, almost all (97%) TV homes in Scotland now have access to digital television. This increase, of six percentage points from 91% in Quarter 1 2010, includes a nine percentage point increase in Scotland’s rural areas. This was driven by digital switchover in Scotland, which was underway at the time the fieldwork was undertaken.
Consumers in Scotland aged 55+ (94%) and in DE socio-economic groups (94%) are a little less likely to have converted to digital television at home.
