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TV and audio-visual

Nearly 10 million TV sets were sold in 2010, almost all of which were HD ready

Nearly 10 million TV sets were sold in 2010, almost all of which were HD ready.

Viewers currently watch just over 4 hours a day, up by approximately 18 minutes over ten years.

There were nearly 1 million internet-enabled TV sales during 2010, and 125,000 sales of TVs with 3D capabilities.

Almost half (46 per cent) of households now have a digital video recorder (DVR).

The UK TV industry collectively generated revenue of 11.8 billion in 2010, a 6.6 per cent increase on 2009, driven by both a recovery in advertising revenue and continued increases in subscription revenues.

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TV viewing remains high in Scotland, at an average of 4.5 viewing hours per day, compared to a UK average of 4 hours.

Ninety seven per cent of TV homes have digital TV up 6 per cent on last year.

Watching TV over the internet has increased in Scotland by 7 percentage points to 35 per cent.

Six in ten homes in Scotland have an HD Ready TV set, and over half of these say they have access to HDTV channels.

Some 62 per cent say that TV is their main source of local news ten per cent higher than the UK average.

Public Service Broadcasting spend on national and regional TV programming for viewers in Scotland rose by 1 per cent to reach 52m in 2010.

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TV viewing in the UK is highest in Scotland and Wales (averaging 4.5 hours per day).

 Satellite TV remains the most widely used digital TV platform (51 per cent), with take-up significantly higher than the UK average of 40 per cent.

Expenditure on television output per head of the population in Wales is down 13 per cent from 9.46 in 2009 to 8.27 in 2010.

 From 2005 to 2010, there was an 11 per cent reduction in the combined share of the main PSB channels in Wales (falling to 53 per cent in 2010).

 Fifty four per cent say that TV is their main source of local news, compared to 52 per cent in the UK.

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Some 90 per cent of TV homes have digital TV on their main set (compared to 96 per cent overall in the UK).

Two-thirds (66 per cent) of Northern Ireland TV homes pay for television an increase of 11 percentage points on last year and above the UK average of 57 per cent.

BBC NI and UTVs combined spend on TV programmes in 2010 was 24m, down from 26m in 2009.

More than half (57 per cent) of people in Northern Ireland said television was their main source of local news, slightly higher than the UK average (52 per cent).

Some 32 per cent of homes in Northern Ireland say they have access to HDTV channels level with the UK average.

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Take -up of digital television services in homes in England now stands at 96 per cent, an increase of four percentage points since last year.

TV viewers in England watch an average of between 3.7 and 4.5 hours of television each day.

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