2.9 Spend by S4C on first-run Welsh-language programming
Viewers in Wales also benefit from the Welsh language television service S4C. The broadcaster spent a total of 79m on first-run programming in 2010, a 3% increase in nominal terms on 2009. All genre categories apart from drama and childrens programming saw year-on-year increases in spending. Similarly, with the exception of drama, all categories also saw annual increases in the number of first-run hours broadcast, with total first-runs rising by nearly a quarter (24%) between 2009 and 2010 to 1,786 hours.
Source: S4C Annual Report (http://www.s4c.co.uk/abouts4c/annualreport/acrobats/s4c-annual-report-2010.pdf) The total number of hours broadcast by S4C in 2010 increased by 9% year on year, bringing the total to 6,219 hours. Repeats made up the majority of the channels output in 2010 although repeated hours were down by 4% from 2009. The number of first-run acquisitions saw a six-fold increase (from a small base) bringing the 2010 total to 351 hours, the biggest relative increase across the categories.
