The Communications Market 2012 (July)
This is Ofcom’s ninth annual Communications Market report. This supports Ofcom’s regulatory goal to research markets and to remain at the forefront of technological understanding.
Viewers watched an average of four hours per day in 2011 – up from 3.7 hours in 2004. Over a third (37%) of UK adults with home internet watch online catch-up TV. Some 5% of UK households now own an internet connected ‘smart TV Total UK TV industry revenues increased by 4.9% year on year in 2011, reaching £12.3bn. This was driven by increases in subscriptions (up 8.3%) and advertising (up 2.1%).
UK radio listeners listened to an average of 22.5 hours of radio each week, up by 24 minutes on 2010.
Listening to the radio on digital devices has increased to 29.2% of total listening, with DAB accounting for two thirds of this.
More than four in ten UK adults say they own a DAB radio set, a 4.4% year-on-year increase.
Total UK radio industry revenues reached £1.2bn in 2011, an increase of 3.5% year on year.
Two fifths of UK adults now own a smartphone, with the same proportion saying their phone is the most important device for accessing the internet.
The average Briton now sends 50 texts per week
The average cost of making a mobile voice call fell to broadly the same level as a fixed line call in 2011.
For the first time, over half (52%) of all call volumes were made from a mobile phone.
Tablet ownership has jumped from 2% to 11% in 12 months
Eight out of 10 people in the UK had access to the internet in the first quarter of 2012.
Average time online per month per internet user stood at 23.5 hours for 2011.
Two thirds of internet users have accessed Facebook.
Spend on internet advertising is greater than any other category of advertising