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Internet and web based content

Tablet ownership has jumped from 2% to 11% in 12 months

Eight out of 10 people in the UK had access to the internet in the first quarter of 2012.

Average time online per month per internet user stood at 23.5 hours for 2011.

Two thirds of internet users have accessed Facebook.

Social networking sites are increasingly being used to navigate online; Facebook generates almost a quarter of all referred traffic to YouTube (23.7%) in contrast to Googles 32.3%.

Tablet ownership has jumped from 2% to 11% in 12 months

Spend on internet advertising is greater than any other category of advertising, at 4.8bn in 2011, against 4.2bn for TV and 3.9bn for press.

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Broadband take-up in Scotland has risen faster than any other UK nation over the last year (from 61% to 68%).

Take-up in the Greater Glasgow area, which had been particularly low, increased from 50% to 60% between the start of 2011 and 2012.

Only one in three (33%) Scottish households earning less than 17.5k per year have broadband internet access, in contrast to the rest of the UK where more than half (56%) of the equivalent households have taken up broadband.

Eleven per cent of households in Scotland own a tablet computer, on par with the UK average.

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Overall broadband take-up (fixed and mobile) in Wales has remained stable at 68%, but there remain significant differences by area and demographic group.

Around six in ten (63%) adults in the South Wales Valleys have fixed broadband, which is lower than in Cardiff (78%), Newport (68%) and the Great Britain (GB) average (76%) .

Eight per cent of households in Wales own a tablet computer and take-up is higher in urban (9%) than in rural areas (4%)

Wales has the highest adoption of e-readers in the UK. Just over one in ten (13%) adults in Wales had an e-reader in the first quarter on 2012, greater than the UK average of 10%.

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Overall, 69% of homes in Northern Ireland have a broadband connection (fixed or mobile), compared to a UK average of 76%.

Over-55s in Northern Ireland are significantly less likely to have broadband at home than in the rest of the UK.

Less than half (44%) of those aged 55+ had access to broadband services, compared to the equivalent UK average of 59%.

There has been a fourfold rise in the proportion of people who own a tablet computer (9% of homes in Northern Ireland owned a tablet in the first quarter of 2012).

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Spend on laptop and desktop internet advertising is highest in the UK. The UK had the greatest spend per head of £76 on wired internet advertising in 2011, followed by Australia with £73 and both the US and Sweden with spend per head of £63.

UK internet users access the web on their laptop more than those in any other country. Fifty-one per cent of internet users in the UK use their laptop computer to access the internet. In contrast, France had the largest proportion of internet users (51%) who access the internet most frequently on their desktop computer, while the UK had the least (37%).

Twelve per cent of UK internet users claim to access the internet most through smartphones, tablets and other connected devices. 16.4% of internet traffic is generated from these devices in the UK, more than in any other of our European comparator countries. Ireland had the second highest proportion (11.5%), while and Poland had the lowest (2.2%).

The most searched-for term on the web is facebook. In all of our comparator countries except Japan, Russia and China, facebook was the most searched-for term on Google in the year to August 2012, up from ten countries in the year to August 2011. However, Facebook was not without influence in Japan, where facebook was the fastest-rising search term in the year to August 2012.

Consumers in the UK spent more than £1000 per person on internet shopping in 2011, more than in any other of our comparator nations. In 2011, the value per head of business-to-consumer e-commerce was £1083 in the UK, up by 14% from £950 in 2010. Australia and Sweden had the greatest values after the UK, growing 26% to £842 and 12% to £747 respectively.

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