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Comparison of population and hyperlocal website provision

There appears to be only a loose correlation between population size and hyperlocal website provision. The areas with the lowest populations (Northern Ireland and the North East) also have the smallest number of hyperlocal websites, while more populous areas of the UK (such as London and the South East) are well served by the sector. But there are significant variations between areas. While Scotland and the South West are similar in population terms, with a little over 5 million individuals each, they have strikingly different hyperlocal website sectors – only 13 in Scotland against 76 in the South West. It may be, therefore, that there are other variables which explain the distribution of hyperlocal websites across the UK.

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