Use of pre-pay mobile services was higher than average in Northern Ireland in Q1 2012

Six in ten mobile users in Northern Ireland had a pre-pay (or ‘pay-as-you-go’) package rather than a contract (or ‘pay-monthly’) subscription in Q1 2012, significantly higher than the 45% average across the UK as a whole (Figure 5.9). Northern Ireland appears to be following the trend in the UK as a whole (with mobile users moving from pre-pay to contract tariffs), and the proportion of mobile connections that were pre-pay fell by five percentage points in the year to Q1 2012.

Another characteristic of the Northern Ireland mobile market is the high share of O2 customers, with 68% of mobile users claiming to use the O2 network most often – significantly higher than the 26% UK average.