Unique audience to online catch-up TV services (millions)
Nearly 25 million people use online catch-up TV services
Figure 2.65 shows the number of people who used online catch-up TV services each month
over the past 12 months, according to UKCOM/Nielsen data. The results indicate that there
has been little growth in the overall number using catch-up services in the past year, with
total users estimated at 24.8 million people aged 2+ in March 2012 versus 24.7 million in
BBC iPlayer achieved the largest audience, at 7.4 million people in March 2012. This figure
represents an average monthly reach of 18% of the online universe.