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Internet and web based content

80% of UK adults have access to the internet at home via a fixed or mobile broadband connection or access via a mobile handset.

80% of UK adults have access to the internet at home via a fixed or mobile broadband connection or via a mobile handset.

The average household now owns more than three types of internet enabled device, with one in five owning six or more.

Tablet ownership has more than doubled in the past year (from 11% of homes to 24%).

Laptop and desktop internet users spend at least 35 hours online each month.

A fifth of mobile internet users have bought goods or services from their phone.

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Home broadband take-up in Scotland continues to increase from 68% in 2012 to 70% in 2013 but is still below the UK average (75%).

Three-quarters of households in Scotland (76%) had access to the internet in March 2013. This figure increased six percentage points year on year and is slightly lower than the UK average of 80%.

Around two-thirds of internet users in Scotland say they now shop online, and 70% of these feel secure when making online payments.

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Three-quarters (75%) of consumers in Wales were online by March 2013.

Sixty-two per cent of internet users shop online and 79% of these shoppers say they feel secure when paying online, higher than the UK average of 76%.

One in ten (9%) consumers access the internet exclusively through a mobile phone, twice the UK average (4%).

A third (35%) of those aged 16-34 say their smartphone is their most important device for internet access.

Internet users in Wales claimed to spend 13.6 hours on the internet per week, significantly less than the UK average of 16.8 hours

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Eight in ten homes in Northern Ireland are internet connected

Sixty per cent of internet users in Northern Ireland say they shop online and 74% of online shoppers feel secure when paying online.

Tablet take-up in Northern Ireland (29%) is highest among the devolved nations and five percentage points greater than the UK average.

Internet users claim to spend almost 12 hours on the internet per week, significantly less than the UK average of 16.8 hours.

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More than a third of all advertising spend in the UK is online, with 36% of advertising being attributed to the sector in 2012.

The UK had the greatest spend per head on mobile internet advertising in 2012, rising by almost £5 to £8.04 per person. This is the first year on record that Japan did not have the greatest spend: it had the second highest at £7.50 per person. The surge in mobile internet advertising has been driven by an increase in smartphone take up along with the growth of in-search, in-app and Facebook advertising.

Three in four (75%) mobile users in Spain used their handset to access the internet in August 2013, the highest take-up of the mobile internet among the comparator countries analysed. The UK had the second highest take-up, with just over 71% of mobile users using the internet on their device.

Smartphone take-up was the highest in the UK and Spain. Seventy-five per cent of mobile users owned a smartphone in Spain in August 2013. The UK had the second highest take-up, with seven in ten mobile users (71%) owning a smartphone, followed by the US (61%), and France, Germany and Italy (60%).

Social networks remain among the most searched-for terms online. ‘Facebook’ was the most searched-for term on the web for 14 of our 17 comparator countries.

Mobile internet users in the US and the UK are the most active social networkers. Two in five mobile internet users in the US (41%) and the UK (40%) used their handset to visit a social networking site almost every day in August 2013.

Users in the UK and the US are the most likely to pay a subscription for TV, film, and music streaming services. Of all respondents who accessed films weekly, more than half (57%) in the US and 45% in the UK paid a subscription fee for the service.

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