The Communications Market 2015 (August)

This is Ofcom’s twelfth annual Communications Market report. This supports Ofcom’s regulatory goal to research markets and to remain at the forefront of technological understanding.

includes Nations & Regions reports

The UK TV industry generated £13.2bn in revenue in 2014, an increase of 3.1% year on year.

Over 90% (92%) watch TV each week, down slightly from 93% in 2013.

Among adults, the TV is the device people say they would miss the most, cited by close to four in ten (37%).

Over half (56%) of UK homes had a TV connected to the internet, either via a set-top box or a smart TV, by the end of 2014.


Total industry revenue and spending increased by 3.6% to £1.2bn in 2014.

Some 89.5% tuned into the radio in 2014 and spent just over three hours listening each day.

Digital listening accounts for 39.6% of all radio listening, up by 2.8 percentage points year on year.

332 local radio stations, 227 community radio stations and 8 UK-wide radio stations were broadcasting on analogue in May 2015. There were 25 UK-wide stations on DAB.


Almost four in five households now have fixed broadband and around one in three of those are superfast lines delivering broadband speeds of 30Mbit/s or above.

By May 2015, 83% of UK premises were able to receive superfast broadband.

There are 23.6m 4G subscriptions in the UK, 28% of mobile subscriptions, compared to just 3% (2.7m) at the end of 2013. 


Over half of UK households (54%) now have a tablet,

Internet users aged 16 and above spent over 20 hours and 30 minutes online each week in 2014.

Almost eight in ten households now have fixed broadband access at home - an increase of 5 percentage points since 2014.

More than seven in ten online adults have a social networking profile.


Revenue for addressed letter mail grew by 0.4% during the year, to £4.3bn.

UK adults said they sent six letters, cards or parcels in an average month, slightly down on 2013.

They received an average of 8.5 letters, cards or parcels in an average week.

Almost a quarter of consumers (23%) said they sent no items of post over the past month.


The UK is now a "smartphone society"

Smartphones have overtaken laptops as the most popular device for getting online, Ofcom research has revealed, with record ownership and use transforming the way we communicate.

Two thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social media, bank and shop online.

Ofcom’s 2015 Communications Market Report finds that a third (33%) of internet users see their smartphone as the most important device for going online, compared to 30% who are still sticking with their laptop.


Scotland becomes “a smartphone society”

Smartphones are now the most popular device for getting online in Scotland.

Ofcom's Communications Market Report 2015 reveals record ownership and usage are turning Scotland into a ‘smartphone society’.

About four in ten (37%) internet users cite smartphones as the most important device for accessing the internet compared to 26% for their laptop.

Since 2014 smartphones have overtaken laptops as the most important device for internet access. In that year 45% rated the laptop as most important compared to 21% for the smartphone.


Wales leaps ahead in superfast broadband availability

Wales has the highest availability of superfast broadband of any of the devolved nations, according to Ofcom’s Communications Market Report 2015.

Nearly four in five (79%) premises in Wales are now capable of receiving superfast broadband at speeds of 30Mbit/s, an increase of 24 percentage points from 2014 (at 55%).

Consumers in Wales are responding to the increase in availability and are taking advantage of services hence the increase in fixed broadband take up in Wales at 77%, higher than in Scotland (71%) and Northern Ireland (69%). This increased from 69% a year ago.


Northern Ireland is now a ‘smartphone society’

Smartphones have become the most popular device for getting online in Northern Ireland.

They’re now in the pockets of nearly two thirds (63%) of Northern Ireland adults, up from 21% in 2011.

Ofcom’s 2015 Communications Market Report finds that smartphones have overtaken the laptop as the preferred way for internet users to get online.

Some 37% say their smartphone is the most important device for staying connected, compared to 26 % who are sticking with their laptop.