The Communications Market 2016 (August)
This is Ofcom’s thirteenth annual Communications Market report. This supports Ofcom’s regulatory goal to research markets and to remain at the forefront of technological understanding.
Broadcast TV generated record revenues of £13.6bn last year – partly driven by pay-TV subscription income rising to £6.2bn.
Some 27% of households now own a smart TV.
Online TV revenues grew by 23% to reach £976m.
Almost six in ten adults used a video-on-demand (VoD) service in 2015.
Total UK radio industry revenue remained stable at £1.2bn.
Some 89.6% tuned into the radio in 2015 and spent just over three hours listening each day.
But time spent listening each week by 15-24s has fallen by five hours in the past ten years.
Over two-fifths of radio listening is through a digital device.
Total UK telecoms revenue increased by £0.2bn to £37.5bn.
Mobile subscriptions increased to 91.5 million – of which 39.5 million were 4G.
The number of superfast broadband connections rose by 2.0 million (28.7%) to 9.2 million.
The average fixed broadband line used 82 GB of data per month in 2015 – a 41% increase from June 2014.
Almost nine in ten (86%) of UK adults now have internet access at home.
The average internet user estimates they spend 25 hours online each week.
Smartphones are the most widely-owned internet-enabled device among UK households.
Total UK expenditure on internet advertising increased by 16.4% to £8.6bn
Addressed letter volumes continued to fall (by 3.7% to 12.2bn) and at a faster rate than in 2014.
But with nearly a quarter of adults (23%) saying they prefer to shop online, demand for parcel services remains high.
UK adults sent an average of 6.6 items of post per month in 2015, of which 1.2 items were parcels.
A majority of adults (56%) say they prefer to send emails rather than letters whenever possible.