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TV Research

Quantitative and qualitative research published by Ofcom and examining various aspects of the television sector.

In this section

Content

New News, Future News

The challenges for television news after Digital Switch-over

The Provision of Current Affairs

Report following symposium on The Future of Current Affairs

Viewers and Voters: Attitudes to television coverage of the 2005 General Election

Research Study conducted by ICM Research on behalf of Ofcom

2009 Research into the awareness and usage of Audio Description

Report by Ipsos MORI for Ofcom : Published September 2009

Equipment

HD Ready TV sets

Mystery shopping survey

Advertising, Sponsorship and Funding

Regulating TV advertising of food and drink to children

Published 09|10|06 - A Report commissioned by Ofcom

Child obesity - food advertising in context

Children's food choices, parents' understanding and influence, and the role of food promotions. Report published July 2004

The Future of Television Funding

Research conducted by Human Capital on behalf of Ofcom. Published September 2005

Television Promotion

These reports were commissioned for the purposes of Ofcom's review of the cross promotion rules

Economic Analysis of the TV Advertising Market  PDF Document  (366 kB)

A Report by PricewaterhouseCoopers for Ofcom. Published December 2004

Other television research

Quality of customer service

Published 21|07|11

Digital Switchover

A number of research reports on digital TV switchover

FA Premier League

For details of research undertaken by Ofcom on behalf of the European Commission in support of the Commission's FA Premier League investigation, please see the document published on the European Commission website at: http://europa.eu.int/comm/competition/antitrust/cases/decisions/38173/en.pdf

Local and Regional Media in the UK

Discussion document published 22|09|09

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