UK audience attitudes to broadcast media
About this document
The report explores UK adults' attitudes and opinions towards television and radio broadcasting, and related areas such as news consumption and privacy.
The research findings provide a valuable source of information on consumers' attitudes, and helps inform Ofcom's work on broadcasting standards.
Ofcom has been tracking audience attitudes in its current form since 2008 although some of the topics have been monitored on an annual basis since the early 1990s, when the Independent Television Commission, one of Ofcom's predecessor bodies, ran the survey.
Under the Communications Act 2003, Ofcom has a duty to draw up, and from time to time revise, a Code for television and radio services covering programme standards. This includes the protection of under-18s, the application of generally accepted standards to provide adequate protection from the inclusion of harmful or offensive material, sponsorship, product placement in television programmes, and fairness and privacy. This is known as the Broadcasting Code and came into effect in July 2005.
Ofcom recognises that peoples' view of what are generally accepted standards are subject to change over time and should be underpinned by consumer research. This report is one of a range of sources that Ofcom draws on in undertaking its duties in relation to standards on television and radio.
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